...the driving force behind Ella's children's boutique. Let me tell you why I threw myself into this exciting adventure.

As a new mom in Olten, I was looking for stylish and sustainable children's fashion, but it quickly became clear that there was nothing like that in Olten. So, off to Zurich, Bern, Basel – everywhere to get my daughter beautiful, cool and sustainable outfits. Sure, shopping online was also an option, but it was a lottery – sometimes great, sometimes flop, especially in terms of quality and workmanship. And I couldn't even order some labels in Switzerland.

Then I thought to myself: Why not take the helm myself? My plan: A children's boutique in the heart of Olten, not only with a great range, but also with a really cool online shop that radiates beyond the city's borders. I went on a mission and examined various brands and labels to make sure that they were not only trendy, but also produced sustainably and fairly.

Now I look forward to being able to greet you personally in the store soon or to deliver your online order to you in beautiful tissue paper and a sustainable shipping bag.

Best regards

Sabrina & team